Last August, she directed a team of people from the Community Outreach Program to a “Back to School” campaign which aims to encourage the youth in the community to go to school and have a much better future. It started with activities within the university like swimming and other games. The volunteers of the program played games and distributed little gifts and prizes to the participants and told them about the university and how they should strive hard to study.

But to really push these students and give them a jumpstart for the new school year, they were given back packs full of school supplies. They were given clothing items like socks and t-shirts to wear to school. To complete the outfit, they received a $15 gift certificate to Payless Shoes so the participants get to pick out a pair of school shoes. The campaign was designed by Stacy McNeiland herself.

Flanked by some 50 employees under her training, Stacy McNeiland saw the realization of several institutional goals through marketing and branding strategies she herself designed. She implemented communication plans and marketing initiatives for UCO’s Community Outreach and Special Projects department.

A 52% increase in UCO’s alumni association membership is attributed to a program designed and exceuted by Stacy McNeiland, who is now an Executive Director for Community Outreach and Special Projects.

Truly gifted with strong leadership skills, Stacy McNeiland has proved her worth over the years, training over 50 employees, penning employee training manuals, and rallying for additional budgets with impressive success.

If you would like to get more information about Stacy McNeiland please visit www.stacy-mcneiland-press.com

Stacy McNeiland Areas of Expertise
• Strategic Planning
• Organizational Development & Management
• Recruitment
• Marketing & Public Relations
• Leadership

Stacy McNeiland Strategic Planning
• Created re-branding strategies and strategic plans for two university departments.
• Held position on the President’s lead-team, helping determine broad corporate objectives.
• Developed strategic recruitment and project management plans for the University of Wisconsin-Superior.
• Authored proposal which tripled sales team & doubled operational budgets.
• Directed staff development and implemented strategic solutions for UCO’s Career Services department.

Stacy McNeiland Organizational Management & Development
• Implemented comprehensive alumni program resulting in a 52% increase in Association membership in two years.
• Responsible for development and leadership of 50+ employees.
• Authored and implemented policy & procedures and employee training manuals.
• Procured additional revenue for Association through sponsorships and affinity partnerships of $200,000+.
• Managed university and Alumni Association budgets of $1 million+.
• Launched new office of Community Outreach, developing overall department direction and organizational structure.

Stacy McNeiland Recruitment
• Directed staff in producing consecutive, record-breaking, first time freshmen enrollment for seven years at UCO, representing a 32% increase in university enrollment.
• Directed university, state-wide recruitment efforts at high school, community college and community level.
• Managed the Alumni Board of Directors and Ambassador program of 500+ members and volunteers.
• Developed and managed new collegiate program, Central S.T.A.F. (Students Today, Alumni Forever), recruiting a record number of 1,500 members in four years.
• Developed UCO’s Adult Orientation program while participating and assisting in recruitment and overall execution.

Stacy McNeiland Marketing & Public Relations
• Created, wrote and designed all alumni & recruitment publications including the university Viewbook and Old North, the alumni magazine.
• Directed alumni and recruitment marketing and branding efforts including print, media, online, web-based and product development.
• Developed all special events for alumni & recruitment offices while serving on many university committees for events such as Homecoming, Athletic Events and Faculty Convocation.
• Implemented communication plan including dual and access marketing initiatives for Community Outreach program.

Stacy McNeiland Leadership
• Directed student leadership organization, the President’s Leadership Council, of 100+ undergraduates.
• Served as lead spokesperson and ambassador for UCO and various non-profit organizations.
• Created university orientation program, Traditions 101, and led the university leadership program for 1000+ students.
• Counseled scholarship-based students at UCO regarding leadership principles and career planning.
• Named   “UCO Administrative Leader of the Year,” by student body in 2006.

Stacy McNeiland Employment History
1995-Current
University of Central Oklahoma, Edmond, Oklahoma
Executive Director, Community Outreach & Special Projects (February 2008-Current)
Executive Director, Alumni Relations & Alumni Association(2004-2008)
Director, Prospective Student Services/Scholarships (1997-2004)
Coordinator, Alumni Fundraising & Special Events (1995-1997)
Adjunct Professor, Department of Communications & Leadership (2000-2006)

2005-Current
Strategic Management Designs, Edmond, Oklahoma
Independent Consultant

Stacy McNeiland Education
Oklahoma City University, Oklahoma City, Oklahoma
Master of Liberal Arts/Business Administration with Leadership Management Emphasis
Graduated May 1995, 4.0 G.P.A.

University of Central Oklahoma, Edmond, Oklahoma
Bachelor of Arts, Communications/Public Relations
Graduated May 1993, 3.6 G.P.A.

Stacy McNeiland Community Involvement & Professional Organizations
Edmond Chamber of Commerce, Leadership Edmond Graduate 2004
Edmond Women’s Club
Board of Directors
“This New House” Co-Chair
Publicity Chair
Programs and Socials Chair
Corresponding Secretary
Sigma Kappa Alumni Association
Public Relations Society of America
American Society of Association Executives
Oklahoma Day-Night Coordination Committee
Hotline Committee Chair
Women in Communications – Oklahoma City Chapter
Oklahoma Counselors Association
Oklahoma College Student Personnel Association
Oklahoma Association of Collegiate Registrars and Admission Officers
National Association of Student Personnel Administrators
National Orientation Directors Association

Stacy McNeiland Honors and Awards
Oklahoma City Alumnae Panhellenic, Woman of the Year, 2005
Edmond Chamber of Commerce, Character Award 2006

The program recently wrapped up three events for the Latino Community Development Agency (LCDA), the Hope Center of Edmond and the Oklahoma Department of Human Services (DHS) “Back to School” event at Douglass High School.

On August 4, UCO welcomed LCDA students to its campus for a day of fun and swimming at the Hamilton Field House swimming pool after LCDA leadership expressed a need for inexpensive field trip options for the remainder of the summer. UCO volunteers played games and distributed information and prizes to get students better acquainted with the university.

Clients of the Hope Center of Edmond brought their children and their school lists to the Center during its “Back to School Backpack” program Aug. 14 and 19, where UCO faculty, staff and student volunteers assisted them in finding new back packs and filled them with school supplies.

Each student also received a $15 gift card to Payless Shoes to receive a new pair of back to school shoes.

UCO was also the only university to attend the DHS “Back to School” event at Douglass High School, Aug. 18, providing children brought by DHS clients with back to school items that included school supplies, socks, t-shirts, Kleenex and more.

Additionally, each child could be fingerprinted for safety and receive complimentary haircuts and both girl’s and boy’s beauty kits.

“As the state’s metropolitan university, UCO is working hard to develop new relationships throughout the metro and strengthen existing ones by supporting the goals of these organizations,” said Stacy McNeiland, director of UCO’s Community Outreach and Special Projects.

Stacy McNeiland :”We believe that we have something special to offer our community, so we’re providing the broad reach and creativity of UCO faculty and staff to work for various organizations. Clients of these organizations are learning first-hand that UCO lives our university mission.”

UCO’s outreach program focuses on areas such as physical fitness, health, self-esteem, team building, leadership skills and self-knowledge and builds on long-time UCO outreach efforts already in place.

Stacy McNeiland said that the goal is to continue to make a strong and positive impact within the community so that the youth can see that access to higher education is and can be a reality.

“Recruitment should occur at many different levels, not just as a senior in high school. We want to share the development of our community with the organizations and help provide for the schools that shape our youth,” Stacy McNeiland said.

Created by Dr. Myron Pope and Susan Wortham of UCO’s Enrollment Management in February 2008, UCO’s Office of Community Outreach works with participating groups and organizations to find more ways for the university to help make their programs stronger.

By facilitating those needs, UCO aims to build more relationships between young adults and their families, exposing them to what all it has to offer.

Groups and schools interested in working with current or upcoming program initiatives can contact UCO’s Office of Community Outreach at (405) 974-2734.

For more information, contact Stacy McNeiland at smcneiland@ucok.edu